Free Business Resources for Sleep Consultants
Practical guides, systems, and tools to help my fellow sleep consultants start, grow, and scale their businesses.
Everything you need to start, grow and scale your sleep consulting business.
You got certified to help families sleep. Now let's build the business around it.
Browse by topic to find exactly what you need for your stage of business.
Built by a sleep consultant who's been exactly where you are.
If you are certified (or you're almost there) you already know you love helping families get better sleep. What nobody told you is how much work goes into actually building the business. How I know? 'Cause I've been there!
I'm Rianna Hijlkema. Certified pediatric sleep consultant, postpartum doula, author of The Sleep Consultant Playbook, and the person behind Sleep Consultant Design, where I've helped 500+ sleep consultants launch and grow their businesses through templates, courses, custom design, and 1:1 support.
Most Sleep Consultants get certified… then struggle for months (sometimes years!) to make their business work. This website is your shortcut. Unlike generic business advice, everything here is written specifically for how we as sleep consultants work. Free, because there are still too many families struggling, and I need your help to reach them.
Before I found this site, I was drowning in generic business advice that didn't apply to sleep consulting at all. Rianna's articles on pricing and packages alone saved me weeks of second-guessing, I raised my rates, restructured my offers, and signed three new clients the following month. This is the resource I wish I'd had when I started. Thank you Rianna!!!
TAMARA K.
Sleep Consultant (1,5 year in business)
I've done the courses, I've scrolled the Facebook groups, and nothing comes close to the depth and specificity here. What makes it different is that Rianna actually understands the nuances of this work, the emotional side of client relationships, the awkwardness of selling a premium service, all of it. I come back to this site every time I'm about to make a big business decision. Rianna you're THE freaking best!
JULIANA D.
Sleep Consultant (5 months in business)
Common Questions
There is no catch. The entire article library, hundreds of articles covering starting, growing, and scaling your sleep consulting business, is completely free to read, bookmark, and share. There are two paid tools available (a Branding & Marketing Kit and a Business Operating System) for consultants who want done-for-you resources, but everything else is free, no email sign-up required to read. The goal is to be the most genuinely useful free resource for sleep consultants on the internet, and that only works if the content is actually accessible.
Start with the 'Starting a Business' section, it's designed for exactly this moment. You'll find articles on choosing your niche, setting your prices, writing your bio, and getting your first clients, written in the order that actually makes sense. Each article ends with a 'next steps' suggestion so you're never left wondering what to read next.
Most business advice is written for businesses in general, it doesn't know that our clients are sleep-deprived parents making emotionally charged decisions, that our pricing needs to account for the ongoing support we provide, or that our onboarding process has to balance warmth with professionalism in a very specific way. Every article here is written with the realities of sleep consulting in mind, by someone who has built and run a sleep consulting business. That specificity is the whole point.
The Branding & Marketing Kit™ and the Business Operating System™ are optional, done-for-you resources for sleep consultants who want to skip the setup work and go straight to a professional, polished result. The Branding & Marketing Kit™ gives you the visual and messaging foundations for your business, while the Business Operating System™ sets up your client workflows, scheduling, contracts, and admin in one place. You absolutely do not need them to benefit from this site, but if you're at the stage where you're tired of building everything from scratch, they're designed to save you significant time and guesswork.
Your next client, your next step, your next chapter... it starts here.
Founded by Rianna Hijlkema, certified sleep consultant, author of The Sleep Consultant Playbook, and founder of Sleep Consultant Design, with over 500 sleep consultants supported in building and growing their businesses.
'Hundreds of articles across six core business topics, starting out, getting clients, marketing, systems, and scaling, with new content added regularly and every article written with the specific realities of sleep consulting in mind.
The paid tools are one-time purchases, designed to complement the free business library when you're ready to have it done. Hundreds of consultants are already using them. And until then? Everything else is completely free.
© 2021-2026 Sleep Consultant Business by Rianna Hijlkema. All Rights Reserved.