Last update: March 22, 2025

Chasing Excellence, LLC (“us”, “we”, or “our”) operates several websites, including but not limited to: https://www.sleepconsultantdesign.com, https://www.resources.sleepconsultantdesign.com, https://www.sleepconsultantbrandingkit.com, https://www.sleepconsultantbusinessstarter.com, https://www.sleepconsultantwebsite.com, https://www.itstartswithbranding.com, https://www.toddlertantrumexperts.com, https://www.virtualassistantstartupkit.com and associated sites (collectively, the “Sites”).

This Privacy Policy applies to all users of our Sites, including customers, clients, and individuals who engage with our content or purchase our products and services. By accessing or using our Sites, you agree to the terms of this Privacy Policy and our Terms and Conditions.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit or interact with our websites.

Topics Covered:

• What data do we collect?
• How do we collect your data?
• How will we use your data?
• Opt-in Leadmagnets
• How do we store your data?
• Marketing & Third-Party Sharing
• What are your data protection rights?
• What are cookies?
• How do we use cookies?
• What types of cookies do we use?
• How to manage your cookies
• Privacy policies of other websites
• Changes to our privacy policy
• CCPA Rights (California residents)
• How to contact us
• How to contact the appropriate authorities

1. What Data Do We Collect?

We collect the following personal information when you interact with our Sites:

• Personal Identification Information: Name, email address, company name, years in business, physical address, phone number, etc.
• Transaction Information: Payment and purchase details, including your billing address and credit card information (processed by third-party payment processors such as Stripe).
• Technical Data: IP address, browser type, operating system, time zone, and website usage details (via cookies and analytics).
• User-Generated Content: Comments, feedback, survey responses, and any other content you provide voluntarily.
• Marketing and Communication Data: Your preferences for receiving marketing materials and communications.

2. How Do We Collect Your Data?

We collect your data in the following ways:

• When you register for an account, course, or service on our Sites.
• When you place an order for our products or services.
• Through cookies and other tracking technologies when you browse our Sites.
• When you voluntarily provide feedback or complete surveys.
• When you subscribe to newsletters, opt-in forms, or receive our free resources.
• From third-party services such as payment processors (e.g., Stripe) and analytics tools (e.g., Google Analytics).

We may also receive data from third-party services such as payment processors (e.g., Stripe) and analytics tools (e.g., Google Analytics).

3. How Will We Use Your Data?

We use your personal data for the following purposes:

• To Process Transactions and Provide Services: Completing orders, providing customer support, and delivering products/services.
• To Communicate with You: Sending updates, promotional materials, and educational content.
• To Improve Our Services: Analyzing website performance, improving user experience, and making improvements to our offerings.
• To Prevent Fraud and Ensure Security: Ensuring the security of transactions and safeguarding our Sites from unauthorized access.
• For Marketing Purposes: Offering promotions, business tips, and affiliate recommendations for third-party products.

4. Opt-In Leadmagnets & Communications

By subscribing to our lead magnets, free resources, or newsletters, you agree to receive communications that may include:

• Business tips, updates, and educational content.
• Promotions and special offers related to our products and services.
• Affiliate recommendations for third-party products and services.

You can unsubscribe at any time by clicking the "Unsubscribe" link in any marketing email or by contacting us directly at hello@sleepconsultantdesign.com or hello@itstartswithbranding.com.

We do not rent, sell, or share your email address with third parties unless required by law.

5. How Do We Store Your Data?

We store your data securely using the following platforms:

• Systeme.io: For managing courses, email communications, and customer data.
• External Backups: We store backups of business records on secure external drives.

6. Data Retention Policy

We retain your data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. After the retention period, we will securely delete your data.

7. Marketing & Third-Party Sharing

We do not sell or rent your personal information. However, we may share limited data with third-party providers to process transactions or marketing communications, including:

• Payment Processors: To process payments securely (e.g., Stripe).
• Email Service Providers: For sending newsletters and marketing emails (e.g., Systeme.io).
• Analytics Providers: To analyze website usage (e.g., Google Analytics).

You have the right to opt-out of receiving marketing communications at any time.

8. Your Data Protection Rights

You have several rights regarding your personal data, depending on your location:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request corrections to any inaccurate or incomplete data.
• Right to Erasure: You can request the deletion of your personal data under certain conditions.
• Right to Restrict Processing: You can request limits on how we use your personal data.
• Right to Object to Processing: You can object to direct marketing.
• Right to Data Portability: You can request to receive your personal data in a structured, commonly used format.

To exercise any of these rights, please contact us at hello@sleepconsultantdesign.com or hello@itstartswithbranding.com. We will respond to your request within 30 days.

9. Cookies & Tracking Technologies

What Are Cookies?
Cookies are small text files stored on your device to enhance website functionality and track user behavior.

How We Use Cookies:
We use cookies for the following purposes:

• To improve user experience on our Sites.
• To analyze traffic and website performance (e.g., using Google Analytics).
• For marketing and targeted advertising.

Types of Cookies:

• Essential Cookies: Necessary for website functionality.
• Analytics Cookies: Used to track user behavior and site performance.
• Marketing Cookies: Used for targeted advertising.

Managing Cookies:
You can manage cookie settings in your browser, including blocking or deleting cookies. However, some website features may not function properly if cookies are disabled. For more information, visit www.allaboutcookies.org.

10. Data Transfer & International Compliance

If you are accessing our Sites from outside your country, your data may be transferred to, and processed in, countries with different data protection laws. By using our Sites, you consent to the transfer and processing of your data in such jurisdictions, ensuring compliance with applicable legal safeguards (e.g., Standard Contractual Clauses for GDPR).

11. Children’s Privacy (COPPA Compliance)

Our services are not directed to children under the age of 13, and we do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child under 13, we will take steps to delete such data as required by law.

12. CCPA (California Consumer Privacy Act)

If you are a California resident, you have additional rights under CCPA, including:

• Right to Know: Request what personal data we have collected.
• Right to Delete: Request the deletion of your personal data.
• Right to Opt-Out: Opt-out of the sale of your personal data (we do not sell personal data).
• Non-Discrimination: You will not be discriminated against for exercising your CCPA rights.

To exercise any of these rights, please contact us at hello@sleepconsultantdesign.com or hello@itstartswithbranding.com.

Privacy Policies of Other Websites

Our websites contain links to third-party websites. We are not responsible for their privacy policies, and we encourage you to read their terms.

Changes to Our Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements or our business practices. Any changes will be posted on this page with the “Last Updated” date. We encourage you to review this policy regularly.

How to Contact Us

If you have any questions or concerns about this Privacy Policy, or wish to exercise your rights, please contact us at:

hello@sleepconsultantdesign.com or hello@itstartswithbranding.com.

How to Contact Regulatory Authorities

If you believe we have not addressed your privacy concerns adequately, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

By using our Sites, you consent to this Privacy Policy and its terms. This policy is legally binding under the applicable privacy laws worldwide.